New additions include Let's Eat Grandma, Har Mar Superstar, Matthew Logan Vasquez, Hurray for the Riff Raff, onetime Voxtrot frontman Ramesh, Cakes Da Killa, Johnny Flynn, Las Rosas, and lots more.
It was kind of funny and shocking the first time Rachael Ray threw a SXSW Music party, and even more funny and shocking that bands we liked were on the bill, but at this point it's just kind of whatever, a tradition, not something we really think twice about...