SXSW says:

SXSW is extremely excited to announce that Bruce Springsteen and the E Street Band will be playing a special show in an intimate venue for SXSW attendees on Thursday evening, March 15th. To determine who will be admitted to this show, SXSW will conduct a ticket drawing.

The following SXSW credentials are eligible to enter this drawing: Platinum Badge Holders, Music Badge Holders, Artist Wristband Holders, and those SXSW Music Wristband Holders who have already obtained their wristbands online (any wristbands sold during the week of SXSW will not be eligible). No other credentials are eligible to enter the drawing.

Bruce is also this year's keynote speaker.

PREVIOUSLY: Bruce Springsteen announces tour (does not include Austin, but leaves plenty of space for SXSW)