Louis Jay Meyers, one of the four founders of the South by Southwest Music and Media Conference in 1987, has died. SXSW co-founder Roland Swenson confirmed the news Friday afternoon.

Meyers was the event’s primary music booker until selling his share in the event after the 1994 conference. In the 1980s, he also was a partner in beloved local venue Liberty Lunch and managed several local bands.

After his SXSW tenure, Meyers lived overseas for many years before returning to the United States to become director of Folk Alliance International, an annual convention in Kansas City. He left that position in 2014 and moved back to Austin, where he was managing local singer-songwriter Sam Baker.

Initial reports were that Meyers died of a heart attack overnight. [Austin 360]

As pointed out in the Austin 360 article quoted above, SXSW co-founder Louis Meyers has sadly passed away. Rest in peace, Louis.

Creative Director Brent Grulke, who had also been with SXSW since it was founded in 1987, passed away in 2012.