As the Chronicle reports:

"Sony, unveiling its new portable PlayStation device on 2.22.12, PlayStation®Vita, has essentially become the club's "sponsor" through the end of SXSW, confirmed Red 7 owner Jared Cannon last night near his inside bar. The club's front room, wiped clean of pool tables and booths, becomes the Vita Lounge beginning January 16, hosting promotional acclimation to its hand-held gaming console, while the outdoor stage - its walls also scrubbed - conducts business as usual.

Sony has fixed Red 7's plumbing, some electrical issues, and made obvious cosmetic adjustments, basically paying Red 7's rent through March in order to get a jump on SXSW. Cannon was looking forward to their sponsoring tech giant going all out for the Interactive portion of Austin's annual media Olympics."

Meanwhile, Free Week continues at Red 7 (and everywhere). Grand Champeen, A Giant Dog, Elvis, Wes Coleman, Grape St., Hard Proof Afrobeat, Hundred Visions, Zlam Dunk, and East Cameron Folkcore play a free show there tonight (1/5).

Head there Friday night for the Church of the Divine Spirits, The Smites (Smiths), Yuppie Pricks (Sex Pistols), Germ Free Adolescents (X Ray Spex), American Hardcore, Scary Mondelos (Social Distortion). Actually, just check out the entire Red 7 Free Week lineup on the poster below.

Oh, and tickets also just went on sale for a 1/28 show with the Ataris.

Red 7

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