Lionel Richie

Weird but true (and awesome)... Billboard reports:

Hello, Austin. We have what you're looking for. Lionel Richie, whose timeless hits include "Easy and "Endless Love," will headline Billboard's annual showcase at South by Southwest's Music Festival on March 14 at Austin's ACL Live. Marking Richie's SXSW debut, the showcase will focus on the icon's catalog spanning 44 years in the hit-making business and promises a fair share of surprise guests.

Polica and Terius Nash (aka The Dream) are also playing the show.

Jay-Z is also playing ACL Live during SXSW.