Bruce Springsteen, who releases his new album "Wrecking Ball" on March 6th, will give his SXSW Keynote Speech at 11am on Thursday, March 15. SXSW Music starts on March 13. Bruce just announced a US tour that begins in Georgia on March 18 (the final day of SXSW Music). Plenty of time (before and after his keynote) for Bruce to play SXSW.

Check out Bruce's new song if you haven't heard it yet, below...